Component-based site design for a full-service interior design company.
Marketing Website
Client
Custer Inc.—a full service interior design company serving the the Midwest for over 30 years. They specialize in workplace design and feature the biggest names in the Grand Rapids furniture industry.
Challenge
Design a digital framework that communicate’s Custer’s offerings, expertise, and process, while complimenting each of Custer’s unique interiors.
The existing design was full of valuable information hidden in plain sight.
Dense paragraphs of body copy and complicated infographics made important takeaways for the user easy to gloss over and miss the primary message entirely.
We conducted information audit and reduced the assortment of drop down menus and duplicative pages into a simplified structure communicating the Custer’s values, services, process, and reputation
A singular menu and global search enable easy access to pertinent information.
We established a hierarchy of information visually through typographic variation, image application, and eye-catching hovers—ensuring that services are front and center and that all other information is clearly navigable.
Customizable case studies allow each unique interior to be shown in the best light.
The site admin has the option to customize each gallery-style project case study by changing the background color of the project as well as the gradient ring accent.
Project Lead
James Mikrut
Designer
Andi Rozell
Development
Jarrod Flesch
Development
Jacob Fletcher
PM
Sean Zubrickas